As an art director for this ambitious local magazine based out of Cranford, New Jersey, I designed advertisements, articles, eblasts, and web content. At HQ, strived for producing agency-quality advertising for small, local businesses. We aimed to be the "anti-coupon clipper". The magazine, an oversized, full-color, seasonal periodical, showcased local stories from native writers, with large, stunning advertising for mom-and-pop shops and new businesses. As the art director, I would meet with the client, write their copy, shoot their photography, and design their ad.