Ryan & Todd Street
02:12
Ryan & ACUE
03:42
Ryan & Lisa Movement
02:06

As the creative director for a leading animation studio in Brooklyn, I collaborated with hundreds of clients and agencies, many of them fortune 500 corporations, to create impactful and meaningful marketing campaigns, social content, explainer videos, B2B communications, and commercials. From copy, to design, to sound mixing,  I played an integral role in all aspects to make sure the final product was engaging and successful.

Notable clients: Microsoft, Oprah, Pepsi, Amazon, Roache, Trader Joes, Cisco, Calvin Klein, USPS

Within the studio, I directed all of the studio's branding and marketing efforts, from the website design, to eblasts, social content, print materials, portfolio reels, and more. 

IDEA MACHINE STUDIO

01_IMS_Footer-150x150_Ruoyu.gif
unnamed.jpg
landing page.jpg
WecandoMORE.png
Screen Shot 2020-07-22 at 3.16.39 PM.png

AWARD-WINNING COMMERCIAL - TELLY (BEST ART DIRECTION)

Cisco created a new platform for protecting governments and public safety organizations by moving their networks into the cloud. Knowing many of the prospective clients would not be tech-savvy, Cisco enlisted my team to create a fun and engaging commercial that also felt sophisticated and mature, as to not oversimplify. The style and mood blend intelligence with whimsy perfectly, and the video received an award for its art direction. 

Screen Shot 2020-07-27 at 9.36.49 AM.png
Screen Shot 2020-07-27 at 9.36.25 AM.png
vlcsnap-2020-07-27-09h31m01s457.png
vlcsnap-2020-07-27-09h30m51s391.png
vlcsnap-2020-07-27-09h30m34s015.png
vlcsnap-2020-07-27-09h31m31s096.png

AWARD-WINNING GAS SAFETY CAMPAIGN - TELLY (BEST ART DIRECTION)

MG&E wanted to make a modern, cool, fresh animation with a strong female character as the lead, that would appeal to young children. They wanted Zoe to be smart and show kids what to do if they small gas. It was important to the client that the visuals have a bit of flare, and they really wanted some hand-drawing elements within the animation as well. I didn't want to scare kids and use fear tactics in order to teach them about gas. Instead, the goal was to show the importance of gas safety in a calm, controlled, and fun way. Zoe being a smart, hip girl, was the perfect choice to relay that message.

Screen Shot 2020-07-24 at 12.36.10 PM.pn
Screen Shot 2020-07-24 at 12.36.48 PM.pn
HighwayUpClose_Billboard.jpg
Screen Shot 2020-07-24 at 12.36.48 PM.pn
Screen Shot 2020-07-24 at 12.36.48 PM.pn

AWARD-WINNING SERIES FOR NEA - TELLY (BEST ART DIRECTION)

esp-landing-slide2.jpg

The National Eduction Association approached us to work on a campaign helping to showcase the many critical support professionals that help make a school run smoothly, yet rarely get the credit they deserve. These include bus drivers, paraeducators, janitors, and more. This animation holistically highlights all the unsung heroes of the education system, and subsequent videos went into a more in-depth look at each profession and why they are vital to our education system. See more of those videos on my video direction page.

Screen Shot 2020-08-07 at 9.54.35 AM.png
Screen Shot 2020-08-07 at 9.54.45 AM.png
NEA_StyleFrame02_V3.png
sketches3.png
sketches2.png
nea-thumb4.png
nea-thumb3.png
nea-thumb2.png