As the creative director for the museum, I oversaw the creation of marketing materials for not only our general admissions campaigns, but for all the institution's departments, including group sales, education, membership, special events, and more. I led my team of seven to design engaging digital advertisements, social content, videos, and on-site graphics.
I launched a new social strategy which amounted to posts receiving upwards of 35,000 impressions.
My new Kids Week marketing campaign contributed to attendance beating the previous year and generating $1.3 million in ticket sales.
I initiated a new campaign, slogan, and design for the special events department to improve messaging and attract new leads